Brave is the latest unique browser to join the ever-expanding market. The open source and free browser from Brave Softaware Inc.has positioned itself as the browser that loads faster with better privacy protection. The browser keeps data safe and provides users with the power to save or delete it. It features a built-in ad tracker and blocker. Unlike most common browsers, Brave also helps to fight phishing and malware.
Understanding the Brave Browser Model
When Brave joined the market, it caused a buzz due to its unusual business model. The default ad blocking was viewed by many as a threat to content creators. It changed the traditional way of digital advert delivery. Brave also managed to realize the dream of getting paid to browse.
Brave Rewards System For Content Creators and Users
Content creators depend on ads to sustain their operations. However, the ads are not displayed on Brave browser. So how does Brave browser support online publishers?
The browser has a unique approach when it comes to compensating of creators. Rewarding is done through the Brave Ads network and user donations. Publishers are required to register with the network before qualifying for revenue. Registered publishers earn 55% of the replaced ad revenue.
Brave comes with an inbuilt BAT wallet. This wallet enables users to support their favorite websites. Users can load the wallet and allocate a specified amount of BAT to their preferred sites. The wallet can be funded through Bitcoin, Litecoin, Ethereum, and BAT token. Credit card holders use payment processor UPhold. You can set a monthly budget of BAT to be automatically distributed to sites you frequently visit. You also have the power to set the percentage to be contributed. You will not be able to view any ads but still, support your favorite website.
For users, you can earn in BAT by browsing Brave enabled sites. If users consent to replace usual adverts, with anonymous adverts from Brave, they get paid in Basic Attention Token (BAT). A single user gets 15% of the revenue. The revenue depends on the time you spend on Brave Browser.
However, you have to enable Brave ads because the browser blocks all ads by default. Before receiving any payments, the BAT token wallet needs to be activated first.
For users who don’t want to support any website, they neither earn nor contribute. They enjoy fast browsing.
Why Brave Settled For BAT
Current delivery of digital ads relies on tracking browsing history, cookies, search question and third parties. Brave does not support these tactics. With the use of BAT, the role of intermediaries and tracking is eliminated from the inventory catalog of current ads.
Integration of BAT into the browser involves implementing BAT Ads system. The system displays ads to users based on locally stored information. With the data, ads targeting is done locally.
This Brave Browser model promotes privacy. The browsing history is kept private, as all data required for ad-matching never leaves your system.
We also have quality ads matching. Wrong ad matching is one of the reasons why some users hate ads. With BAT model, a user can select the ads he or she wants to see. Brave’s BAT platform shields the anonymity of users while assuring the authenticity of their viewing.
It is, therefore, safe to say that BAT represents a fundamental rethinking of the way digital ads are delivered.
Benefits of Brave Browser
The brave browser is gaining popularity. It has been viewed as the next Google chrome. Brave appears to be the solution to challenges that come with regular browsers. Here are some of the unique benefits of using Brave.
Default Ad Blocker
Brave blocks ads automatically. Users are no longer required to search the web for a perfect ad blocker. The auto-blocking protects your device from malware and extensive tracking by advertisers. Brave is also working on a plan to replace ads that appear harmful.
Tracking ads by Brave is accurate. Users are served with the right ads because Brave does the tracking using local data. If an ad is irrelevant to the user, it is pulled down. You get the appropriate ads based on this model. A user’s data stays within the device since we have no third parties involved.
While Brave blocks third-party cookies, the first party cookies are not blocked by default. Users have the option to prevent or enable cookies on a given website.
Improved Privacy During Browsing
Blocking of malicious ads automatically allows safe browsing. Brave does not have access to identifiable user data. The anonymity aggregated ad campaign related data is used for accounting. However, this data cannot be traced back to a user’s device.
Brave also comes with additional tactics to boost privacy while browsing. The incorporation of HTTPS everywhere allows usage of web encryption whenever available.
The fingerprinting feature bars third parties from tracking your activity. This feature can be activated in the settings tab.
Brave is Faster
Brave’s load speeds emerge on top. The fast browsing is supported by Brave’s lack of thirds party ads. You, therefore, have less content to download before accessing your favorite website. However, Brave’s rendering speeds come a bit after Google Chrome and Mozilla.
You Get Paid To Browser – If You Want
The concept of getting paid for browsing has been a dream. However, Brave browser has changed the game. All you have to do is to enable Brave ads. View the ads and get 15% of the revenue. For content creators, you are supported by users who love your content. All payments are in the form of BAT tokens.
How Does Brave Browser Work?
The brave browser is available on iOS, Android, macOS, Windows, and Linux platforms. Users on these platforms can browse securely, and fast. It accomplishes this without using a lot of your computer’s memory. Unlike most common browsers, Brave does not use much RAM. Brave uses at least 170MB of your RAM. It is important to note that Brave is a chromium based browser. Browsers built on this platform are known to consume a lot of memory, but Brave stands out.
Image Source: Digifloor
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