You are sure to have noticed that digital marketing is increasing daily as more marketers gravitate to various elements such as livestreams, video , explainers, adverts, and tutorials to name a few. 
In a very informative article showing statistics on the power of visual marketing , it is suggested that:-
Our brains were built for visual information…
90% of the information processe d by the brain is visual and it takes 13 milliseconds for the brain to process an image – 60,000 times faster than text!
Very interesting to note that 80% of people remember what they see, compared to 10% what they hear and 20% of what they read

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Consuming and sharing pictures, infographics, and videos is one of our favourite pastimes…
More than 95 million photos are shared daily on Instagram. Tweets with images receive 150% more retweets than tweets without images. Photos on Facebook have an interaction rate of 87%, 100 million hours of video are watched every day on Facebook – 85% of them with the sound off – and 6 billion video ads are watched online each year.
The word “video” used in an email subject line boosts open rates by 19% and clickthrough rates by 65% .

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