Getting paid to browse the internet is now a reality with the decentralized Brave browser through the Brave Rewards system. Many users anticipated the feature which was one of Brave’s highlight. In a recent announcement, Brave stated that users with the latest version will have an option of earning rewards in the form of Basic Attention Tokens.

The Brave model guarantees 70% of the ad revenue share. The Brave business model ensures brands link with individuals with interest in advertising by removing costs and risks related to privacy, security, and fraud. These risks have long been associated with the traditional online advertising model. 

According to Brave developers, the new ad system is meant to revolutionize the delivery of online advertisements that are characterized by privacy invasion.  The platform’s aim is to improve the economics of online advertising for publishers and users without the use of third parties. Prior to unveiling the new feature, Brave had carried out a pilot project with Cheddar, a news website. Under the partnership, Cheddar users had free access to premium content.

How Does The Brave Rewards Work?

Brave is an open source browser set up on the Chromium code by chrome. The browser keeps a user’s data private locally within the browser. Additionally, it comes with a feature that blocks all trackers. To understand more on how the browser works, see our Brave browser review.

Private ads are enabled by default in Brave Rewards, providing the ability to earn Basic Attention Tokens (BAT) every time you view an ad. Ads are presented separately from your web content at a convenient time, and keep your personal details completely private. The Brave Rewards system has three parts, we have the auto-contribute which allows making automatic contributions to your favorite websites. We also have tips which let you send BAT tips on the spot for your favorite publishers. Lastly, we have ads.

Using Brave Ads

To start with ads, the Brave browser gives users an opportunity to join the rewards system or not. If you opt into the ad system, click on the Brave browser button in the URL bar which redirects you to the ads dashboard. The ads section has counters that keep track of estimated earnings in the entire month. The counters increase for every ad shown. The dashboard also displays the payment day when you will get your BAT tokens. Furthermore, Brave is working on a model where BAT tokens earned can be used to access premium content subscriptions.

We have the ad setting section where you select the number of ads to view in a day.  Within an hour, you can view between one to five ads. Brave is working on more ad customization features for the future. The ads presented are based on your interests as inferred from your browser behavior. The history is what you monetize your attention and earn the Basic Attention Token. The tokens you receive are stored in the BAT wallet that comes by default. The more ads you watch the more BAT tokens you earn.

Note that you can convert the BAT tokens into other cryptocurrencies like Bitcoin or fiat. Brave has partnered with Uphold to enable conversion of funds. Additionally, you can fund the wallet by depositing the BAT tokens.

Tipping With Brave Rewards System

On the other hand, users who do not wish to view ads can support their favorite content creators by tipping them on a monthly basis. To achieve this, load the BAT wallet and allocate specified tokens to a publisher. The deduction of tokens is automatic on a monthly basis.  Brave Rewards sends the corresponding amount of BAT, divided up based on your attention, from your local browser-based wallet to the sites you’ve visited. You can remove sites you don’t want to support, and tip creators directly too. 

How Content Creators Can Join the Brave Reward System

For content creators with websites, YouTube channels and Twitch accounts they can join the Brave Reward system.  On the Brave official website, they have a signup section for creators. To sign up you need to create an account by submitting your email and full names. With the account, you can enter your channel and undergo the necessary verification steps. Brave protects the content creator’s accounts by using the two-factor-authentication system.

Opting out of the Brave Reward

As seen above, the Brave browser gives users a choice to be part of the reward system. Being part of the system means you are supporting content creators who rely on adverts to earn.  With the traditional and online ad system, the middlemen hijack the revenue meant for creators. Brave Rewards tries to fix this broken system and provides a new way forward for creator support. However, users are in control of the entire system. You can also disable ads at any time in the Brave Rewards settings page if you no longer want to earn tokens. You will still experience fast browsing experience.

Why is Brave Reward Unique?

The Brave reward system offers private ads without collecting personal information. This is a unique approach since most companies rely on collecting personal information to display ads. Brave’s ad-matching occurs within the device eliminating the possibility of information leaks.

Users are in full control of the ads they view. Users can customize the ads they view within an hour. Additionally, users can bookmark and the ad tabs for later viewing. Note that, the Brave model allows users to view the ads at the right time.

No hint of your browsing activity leaves your device. The design of the Brave Rewards ensures picking of private ads is local courtesy of your browsing activity. Furthermore, Brave uses an anonymous accounting process to confirm ad event activity, keep personal details private, and ensure people earn rewards for their attention.

Lastly, all private ads in Brave Rewards are not intrusive to your browsing experience. This is a unique approach because ads come as desktop notifications, separate from the web content on display. Typically, the ads appear on the top or bottom right of your screen.

Conclusion

The rolling out of the Brave Rewards system is a key milestone for the company that seeks to revolutionize the online ad system delivery. Earning money to browse seemed elusive until Brave hit the market. By delivering on this promise, Brave has shown its seriousness to shake the browser industry. Only time will tell if Brave will displace the dominant Google Chrome. Furthermore, if Brave attracts more users, we should expect a spike in the value of BAT which is currently trading at $0.399.

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