Facebook has announced an update to its advertising policies regarding blockchain, cryptocurrency and financial products and services.
By updating these guidelines, businesses are now able to release ads on blockchain tech, industry news, events, and educational materials for crytocurrencies on the social media site without any prior approval.
Facebook implemented a policy last June that required
cryptocurrency and blockchain promoters to get an earlier permission if they
have to run ads on the social media website. Now that the new policy let them
do so without prior permission, advertisers looking to promote a specific
crytocurrency, and ICOs are still not allowed on the platform.
Effective 5 June, Facebook will update its Prohibited
Financial Products and Services Policy and will not let ads promoting contracts
for difference (CFDs), complex financial products that are often linked with
predatory behaviour. According to the social network company, these products –
which are complex in nature – mislead people most of the times. Ads related to initial
coin offerings (ICOs) and binary options will also be banned soon, it said.
A company statement released
in early 2018 said: “This policy is intentionally broad while we work to
better detect deceptive and misleading advertising practices, and enforcement
will begin to ramp up across our platforms including Facebook, Audience Network
and Instagram. We will revisit this policy and how we enforce it as our signals
improve.” This move, as Facebook said, was part of its on-going initiative to
improve integrity and security of its advertisements.
In March, it was reported that Facebook is looking to hire 22 experts for its blockchain division that will include a lead commercial counsel, finance analyst, and data scientist. Reports suggest other roles could possibly be based around business development, engineering, product management, threat investigator, and security engineer for threat detection and response.
Interested in hearing more about these topics in person? Find out more at the Blockchain Expo World Series , Global, Europe and North America.
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